Edition Idiocy 1

What happened to Collector's Edition? I know it's still around and typically on movies that actually deserve it. But it's these other films....the ones that make you think "Someone actually cares about this enough to think of themselves as collecting it?" or just have ridiculous names for a edition of the film that has perhaps one extra scene. It's time to drag these film into the harsh light of day and collectively shake our heads in disapproval.
 

Airplane!

This is by far the one that irritates me the most. In 2005 Paramount DVD released the "Widescreen Collection: 25th Anniversary Edition: "Don't Call Me Shirley!" Edition" of Airplane.

Did you catch that? It's the Collection-Edition-Edition. But what I think is the worse bit of this train wreck of marketing rhetoric is the "Don't call me shirley!" part of the entire thing. It's not funny. There is no excuse to use a catch phrase from a film as the title of the edition, especially a 25 anniversary edition. It belittles the entire thing, and makes it look ridiculous, which Airplane! can do all on it's own.

"Don't call me Shirley" Edition does not convey any amount of information about this release of the film. Given a collectors edition or Criterion collection we have an idea, but not with this sad attempt on trying to get people to remember that this movie was funny, once.

What's sadder still is that someone actually put ""Don't Call Me Shirley!" Edition" on the rental box label.